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Writing an advertorial

 
 
Writing an advertorial
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Find out exactly what an advertorial is and how you can use this technique to drive new customers to your website.

Whether you're an established business or a young business looking to gain new website traffic and customers, finding the right advertising methods can be a tricky task.

One method that should not be overlooked is the advertorial. An advertorial is defined as an advertisement styled to resemble the editorial format and typeface of the content in which it runs.

Usually, advertorials generate higher response rates than other forms of advertising  and it's not hard to see why. Think about your own reading habits when browsing the web or reading a magazine.  What do you pay more attention to - the main body of text or the graphical adverts at the side? 

Advertorials allow you to engage the user by offering interesting and insightful information on a topic that's relevant to you, your company and to the reader. 

ExpertsTalkAbout.com offer full-page advertorial space with a keyword-rich URL for only £1 per 30 day period.  Click here to find out more.




This article was written by Carol Beck from ExpertsTalkAbout.com

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